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About the Project

Real Estate, Democratized

Part. is a fractional real estate investment platform built for Alphabet Investment Firm, designed around one conviction: that property investment shouldn't be reserved for
those with large capital.


The Idea

Real estate has always been one of the most reliable investments, but the entry barrier locked most people out. part. breaks a property into shares. Buy in with whatever
capital you have, own a proportional stake, and earn returns the same way any property owner does.

Revenue reaches investors through two channels:

  • Rental income: when the property generates rent, it's distributed to shareholders proportionally
  • Capital appreciation: when the property's market value rises, so does the value of your shares

The Platform

We built both the mobile app (iOS & Android) and the web platform from the ground up:

  • A live marketplace where investors buy and sell shares between each other at prices they set
  • A real-time portfolio dashboard showing each investor's holdings, current value, and payout history
  • Transparent property pages with verified valuations, photos, location, and projected returns
  • Instant payout tracking for rental distributions and capital events

Who It's For

Anyone. A student with 100,000 IQD and a business owner with 50,000,000 IQD land on the same platform and invest in the same properties, the only difference is the number of shares they hold.

  • Fractional Property Ownership
  • Buy & Sell Shares in Real Time
  • Rental Income Distribution
  • Property Value Appreciation Tracking
  • Live Investment Portfolio Dashboard
  • Verified Property Listings
  • Instant Transaction History
  • KYC & Secure Investor Onboarding
  • Peer-to-Peer Share Marketplace
  • iOS, Android & Web Access
Part

How It Was Built

Our process
Market Research & Investment Model Icon
01 .
Market Research & Investment Model

We worked closely with the Alphabet Investment team to model the fractional ownership structure, defining how shares are priced, how returns are distributed, and how secondary-market trading between investors would work.

UX Design & Trust Architecture Icon
02 .
UX Design & Trust Architecture

Investment platforms live or die on user trust. We designed every screen to surface the right data at the right moment "property photos, valuations, ownership percentage, and projected returns" without overwhelming first-time investors.

Platform Development Icon
03 .
Platform Development

Built a shared backend powering both the mobile app and web platform, handling fractional ownership ledgers, real-time share pricing, transaction processing, and investor dashboards simultaneously.

Launch & Investor Onboarding Icon
04 .
Launch & Investor Onboarding

Rolled out to the Iraqi market with a structured onboarding flow that walks new investors through their first property purchase, from KYC verification to their first share transaction in under five minutes.

Part preview
Project Insights

Behind the
decisions we made.

The Core Challenge, Splitting Ownership Legally and Technically

Fractional ownership means one property can have hundreds of investors. Every transaction "buy, sell, dividend payout" has to be recorded accurately and reconciled in real time. We built a ledger system that tracks ownership percentages to four decimal places and processes distributions automatically when rental income arrives or a property is revalued.

Designing for First-Time Investors

Most of our target users had never invested in anything before. The onboarding UX went through seven iterations, simplifying the property detail page until a first-time user could understand their potential return and make a purchase decision without needing a financial advisor.

The Secondary Market

The most complex feature was the peer-to-peer share marketplace, where investors can sell their shares to other users at a price they set. This required real-time order matching, price discovery logic, and clear UI states for pending, completed, and cancelled listings, all running without friction on mobile.

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